In a world full of fast fashion and fleeting trends, Auraa Trends stands apart as a celebration of timeless elegance, heritage craftsmanship, and the modern Indian woman. But beyond the shine of Kundan and the glow of Polki lies something more: a story that connects generations, rituals, and style — all in one radiant piece of jewellery.
Today, we’re taking you behind the sparkle, into the heart of Auraa Trends — where each creation is more than a product... it's a legacy.
💎 The Magic of Handcrafted Jewellery
At Auraa Trends, every design begins with a sketch — not a factory. Our artisans, many of whom have spent decades perfecting their skills, handcraft each piece using traditional methods like:
Jadau (embedding stones into gold)
Kundan-Meena work (for mirror-like shine and color)
Temple-inspired carving (from Southern India)
Each choker, earring, or maangtikka is touched by real hands — not machines — giving it a soul that mass-produced jewellery simply can’t replicate.
Did you know? Some pieces take over 40 hours to complete, with every stone placed by hand. That’s the level of detail we bring to every creation.
💚 A Bestseller That Broke the Internet: The Green & White Kundan Choker
It started with a whisper. Then came the Instagram posts. Then the DMs:
“Where can I get this choker?”
Our Green & White Kundan Choker Set has become a cult favorite, and for good reason. It’s:
Light yet bold
Regal yet wearable
Perfect for brides, bridesmaids, and even Diwali dinners
Pair it with a silk saree or a contemporary lehenga — it blends both worlds beautifully.
🟢 Interactive Moment:
💬 Have you styled this piece in a unique way? Share your look with #AuraaMuse and get featured in our monthly newsletter!
🛍️ Festivals, Weddings, and Everyday Glam
Whether it’s Karva Chauth, a destination wedding, or just a day when you want to feel powerful and beautiful — Auraa Trends has something for every mood and moment.
Here’s how our clients wear us:
Brides: Our Polki and Kundan bridal sets have made it into mandaps from Delhi to Dubai.
Fashionistas: They pair our statement earrings with crisp white shirts and denim.
Moms & CEOs: A delicate gold-toned jhumka adds polish to their everyday sari or salwar.
✨ Jewellery isn’t just for occasions. It’s for self-expression.
Auraa Trends helps you express yourself — gracefully, powerfully, authentically.
👑 Celebrity-Approved Glam
You’ve seen it on red carpets. In magazine editorials. On screens and stages.
Celebrities like Shruti Haasan, Kirti Kulhari, and Gauahar Khan have all worn Auraa Trends — not just because it looks beautiful, but because it feels personal.
“It’s like wearing tradition... with a twist.” – A Bollywood stylist
And it’s not just the stars. Influencers, bloggers, and real women everywhere are making Auraa Trends a part of their glow-up journey.
🌍 From Delhi to the World
Founded in 2012 by Aarti Jain, Auraa Trends began as a boutique label showcasing at exhibitions across India and abroad — from Malaysia to London. Today, it’s a global name with:
Presence in over 20 stores across India
Online reach in 12+ countries
Collaborations with luxury platforms like Pernia’s Pop-Up Shop
But through all the growth, one thing remains unchanged: the commitment to elegance, authenticity, and Indian roots.
📦 What’s New This Season?
We’re always evolving. And this season, you can expect:
Pastel Polki pieces perfect for Haldi and Mehendi
Oxidized silver revival – rustic, edgy, and elegant
Mix-and-match earring stacks for daily wear divas
🛒 Visit AuraaTrends.com to explore the full collection.
💌 Be Part of the Auraa Tribe
We believe every woman deserves to feel confident, radiant, and rooted in her identity. That’s what our jewellery is made for — and we want YOU to be a part of it.
✅ Subscribe to our newsletter for:
Early access to new launches
Styling tips from our founder
Exclusive discounts
Behind-the-scenes peeks into how your jewellery is made
💬 Let’s Talk!
Comment below: What does “timeless jewellery” mean to you?
Is it a memory from your mom’s wedding? Your first bridal set? A piece you wear every day?
We’d love to hear your story.
Because at Auraa Trends, you are the sparkle.
🌐 Explore now: https://auraatrends.com
📸 Follow on Instagram: @auraa_trends
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